Brand · App Redesign · Client Work
Olive — Brand &
App Redesign
feel more confident
dining out
Brief
A designer partner and I were invited by Olive (Holistic Food Scanner) to propose a brand identity refresh and product redesign. In a 1–2 week sprint, we built a concise design system and UX improvements that extend the existing experience for a 350,000+ user base.
Client work — a redesign proposal, well-received and intended to layer onto their live app, not replace it.
My Role
Secondary Research (competitors), designing UI screens for onboarding and profile pages. Animating micro-interactions.
Tools Used
Cavalry App, Figma
Challenge
Revamping Olive's mobile app user interface — fast.
Approach
Current Olive app
- is good enough
- works
- converts
- has users
Our Goal
- Go beyond those things
- Create something greater than the app
- Make people care about it
Research
Competitor analysis
Did desktop in-depth research on what kind of services already exist in the food tracker industry. How do other apps tackle the same design problems?
Prototype & Process
Conclusion
Presented a rapid 1–2 week revamp to the client (Olive – Food Scanner App) which was well received. The redesign system is now being considered for incremental integration.
Learning Outcome
Learned to think more critically and quickly make decisions focusing less on research and the typical design process. This was the first time doing a project with such a short deadline — a genuinely useful experience in constraint-led design.