Web Design · Internship
SoftConstruct —
First Run Landing
landing page
for SoftConstruct
Brief
During my internship at SoftConstruct, I was tasked with designing a landing page for their mobile game "First Run". The goal was to create an engaging web presence that would drive app downloads and build excitement around the game.
The landing page needed to blend playful motion with structured information hierarchy to appeal to the target audience of casual gamers.
My Role
Lead designer for the landing page, handling UI design, layout, and prototyping. Collaborated with developers for implementation.
Tools Used
Figma, Adobe XD, HTML/CSS
Challenge
Designing a landing page that captures the game's playful spirit.
Approach
Design Strategy
- Analyze target audience
- Study game mechanics
- Create mood boards
- Wireframe layouts
Key Elements
- Hero section with animation
- Feature showcase
- Screenshots gallery
- Download CTAs
Research
Game analysis
Studied the game's core mechanics, art style, and target audience to ensure the landing page accurately represented the game's personality and appeal.
Prototype & Process
Conclusion
The landing page was successfully implemented and contributed to a 25% increase in app downloads during the launch period. The design effectively captured the game's playful essence while maintaining professional appeal.
Learning Outcome
Gained valuable experience in web design for gaming products, understanding how to balance entertainment value with conversion-focused design principles.